The Impact of Usage of Strategic Decision Making Techniques on Jordanian Hotels' Performance
Dr. Sliman S. Alsoboa, Dr. Mohammad E. Nawaiseh, Dr. Bassam Abu Karaki, Dr. Suleiman A. Al Khattab
Abstract
The current study examines the impact of usage of strategic decision making techniques on Jordanian hotels'
performance. It is the first study to examine such questions. A survey on four and five star hotels was conducted
for data collection. A questionnaire was designed for this purpose and the response rate was about 85.7%.
Descriptive statistics showed that Jordanian hotels achieved good performance relative to competitors. Onesample
t-test showed that ABC system strategic decision making techniques were used by Jordanian hotels. The
results of multiple regressions showed that ABC system and all of strategic decision making techniques, except of
AMB technique, have a statistically significant positive effect on Jordanian hotels' performance. In context of
cost-benefit approach, this study recommends Jordanian hotels to adopt all of SMA techniques in the future.
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