Technological Discontinuities and Hurdles in Implementation of MIS: B2B Market
Dr. Helal M.Alsubagh, Mariam A. Alsubagh
Abstract
Management information Systems are designed to improve the overall performance of an organization. While
many of the new technology innovations can give rise to incremental changes, technological discontinuities are
termed as those breakthroughs in technology that affects the entire company and market in general. Any
discontinuity in technology imposes a threat to the organization in the sense that they make the existing
infrastructure and system, management decisions and organization structure obsolete. It also alters the
management approaches, skills and designs. Depending on the nature of the discontinuity, the impact can be
competence-enhancing and competence-destroying. Competence-enhancing discontinuities are those
discontinuities that cause an improvement in the price and performance of a particular product. A competencedestroying
discontinuity requires new skills, abilities, and knowledge in manufacturing of the product. Businessto-
business markets are those markets in which transactions occur between two companies and institutions, such
as between an automobile manufacturer and wholesaler, or between a cosmetic product wholesaler and retailer.
This research paper is focused on examining the impact of various technological discontinuities and hurdles in
effective implementation of Management Information Systems (MIS). The paper is focused on the Business-tobusiness
(B2B) markets. This paper also provides a guideline to the MIS managers to determine when a
technological innovation becomes a technological discontinuity and the measures that are needed to be taken to
tackle such organizational behaviors. Moreover, the key issues and challenges in effective implementation of MIS
have also been highlighted
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