Proposal of a Model of Strategic Alliances to Strengthen Microenterprises
Consuelo Mora Castellanos, Patricia Cano Olivos, Patricia Cano Olivos, José Luis Martínez Flores, Diana Sánchez-Partida

Abstract
Mexican microenterprises face a complex world, submitted to variable and changing environments. The new international and national markets have increased competition and disrupted microenterprises, affecting their future or their existence. It is important that micro-entrepreneurs make adjustments based on new strategic alternatives that help to promote their development, competitiveness and survival, and thus who achieve their improvement. That is why there is a concern to carry out a conceptual model of strategic alliances between microenterprises, to guide those interested in its implementation. With the proposed model, the aim is to strengthen microenterprises to participate in a more active way in the new globalized market, with new skills, resources and more competitive capabilities, in order to achieve those goals that individually are complex to get. The strategic alliances nowadays have become fundamental to achieve the success that the companies are looking for.

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